Search Engine Optimization Process

Organic SEO rankings call for a comprehensive and continually evolving search engine optimization process. Through our years of experience and extensive analysis, we have created a process which works for all the major search engines - Google, Yahoo, Bing. Moreover, it is continually updated for algorithmic changes in each search engine.

Most of the things done in site optimization are specific, calibrated and customized as per the individual sites. However, for simplicity's sake, here is a brief outline of the steps involved in the optimization of any site:

Site & competition analysis:

A comprehensive analysis of the website and the competition is done to understand the amount of effort required for the campaign. This sets the direction and the intensity of the campaign.

Keyword research and selection:

This is one of the most decisive activities of the campaign. We undertake extensive research; with the aid of various tools finalize keywords that can deliver the expected ROI.

Code and internal link optimization:

Fixing the site's crawling and indexing issues are ideally the first real activities on the site. We remove the junk code, java script and everything else that increases page size or makes crawling difficult. We also optimize the site's core and internal pages for better distribution of PR value.

Site content optimization:

This includes viewable page text, meta tags as well as the H tags. Once we have a keyword mapping in place, all this is done with an eye on the keyword density of competing sites. We also utilize Latent Semantic Indexing for a smarter inclusion of keywords in the text.

Comprehensive link building:

In keeping with the changing search engine algorithms, we implement a complete link building strategy, including one way and reciprocal links, directory submissions, article writing and submissions, press release distribution, social bookmarking and blog comments etc too.

Random check and review:

Once the above steps are implemented, we periodically check the site indexing and ranking for each and every keyword. If any modification or tweak is required, they are made on time and are aimed at bringing about faster results.

Reporting and Tracking:

We provide monthly reports of rankings, traffic, click rates as well as activity reports for all activities, such as submissions and link building etc. The data is monitored on a relentless basis, making sure that you are always on top of the campaign.

As stated, this is only a brief outline of the process. Though it is time tested for success and comprehensive, its strength lies in its flexibility. The process is modified to suit the project specifics, depending on site's current status and project goals.